📅 5-Week Plan With Heavy Practice
✅ Week 1: 🔍 Psychology & Foundations of Persuasion
- 🧭 Understand how people decide — emotion first, logic second
- 🎯 The triangle: ethos (credibility), pathos (emotion), logos (logic)
- 📝 Build a persuasion canvas for your own topic
- Practice: Deliver a 90-sec pitch focusing on emotional hooks.
✅ Week 2: ✍ Crafting Persuasive Stories & Arguments
- 📚 Story arcs that lead to decisions — from tension to triumph
- 📝 Using micro-case studies, customer tales, or analogies
- 🚀 The “problem ➡ cost ➡ solution ➡ benefit ➡ next step” structure
- Practice: Draft & deliver a 3-min persuasive story.
✅ Week 3: 🗣 Voice, Body & Authority Signals
- 🎤 Project confidence: pace, modulation, controlled passion
- 🕺 Body language that says “trust me” vs desperate overselling
- ✋ Pausing, mirroring, anchoring trust visually
- Practice: Influence circle — give your message, peers rate your trust signals.
✅ Week 4: 🎯 Handling Pushback, Questions & Objections
- 📝 Pre-handling vs real-time handling of concerns
- 🏹 Roleplay live “skeptical buyer / hostile board / cautious investor”
- 🤝 Pivot language to steer back from derailments
- Practice: Objection flash drills — answer tough queries on the spot.
✅ Week 5: 🏆 Signature Persuasive Pitch & Benchmarking
- 🎤 Deliver a full 5-7 min persuasive speech or pitch, with slides or props if needed
- 📊 Compare style vs top TED persuaders, famous closers & sales keynotes
- 📝 Receive a full influence scorecard & feedback roadmap.
✅ EXAMPLES, TRAINING VIDEOS & CASE STUDIES
🎬 Includes:
- 📺 Dissection of world-class persuasive speeches (MLK, Jobs launches, charity appeals)
- 📝 Case studies: political campaigns, viral ads, successful boardroom wins
- 🎥 Clips showing poor vs stellar influence signals (body, voice, phrasing)
✅ ROLE PLAY, MOCK SESSIONS & BUDDYING
- 🎭 Weekly paired drills: one as persuader, one as cautious audience / buyer
- 🗣 Record & review for weak words, hedges, filler words
- ✏ Build your personal Influence Phrasebook & Objection Answer Sheet
✅ BENCHMARKING EVALUATION & ASSESSMENT
🏆 In the final week:
- 📊 Graded on opening hook, logic chain, emotional connect, objection handling, closing & authority presence
- 📝 Receive a Persuasion Impact Report, with personalized strategy notes
- 🎖 Earn your Persuasive Speaking Mastery Certificate