COURSE CHARGES

This is a cutting-edge training program designed to help you confidently lead, address, or moderate press conferences across corporate, entertainment, political, sports or social sectors.
You will master how to deliver clear, concise, high-stakes messages under pressure, handle probing journalists, and steer conversations with authority.

Whether you’re announcing a new product, responding to a crisis, launching a movie, or sharing NGO milestones — this course equips you to own the mic, protect your narrative, and leave no room for misinterpretation.

📌 TRAINING FACULTY:
✅ LEARN FROM MC DES OLIVER - WORLD RENOWNED EMCEE.

MC DESMOND OLIVEIRA PROFILE

🎯 Designed for:

• 💼 CEOs, directors, startup founders & PR heads who front media 
• 🏛 Politicians, government spokespersons & press advisors 
• 🎬 Actors, producers & sports personalities addressing fan/media meets 
• 🌐 NGO leaders & activists needing to engage press on social issues 
• 📢 Corporate communication managers & brand ambassadors 
• 🎤 Event emcees, moderators or hosts running press segments

💡 You’ll gain mastery in:

• 📝 Preparing sharp, quotable statements and press packets 
• 🎤 Speaking in soundbites that land in headlines, not buried paragraphs 
• ⚖ Managing tough, provocative or off-topic questions without cracking 
• 🚨 Handling crisis pressers: transparency vs protection, legal-safe language 
• 📸 Managing photo ops, media standups & multi-mic podium environments 
• 🔗 Ensuring key brand or mission talking points get covered — regardless of journalists’ angle

🎉 Post-training you will be able to:

• 🚀 Lead or represent your organization in press conferences with confidence 
• 💬 Handle live Q&A with media houses, influencer panels, or stakeholder meets 
• 🏆 Become a go-to spokesperson, trusted by your team to represent brand reputation 
• 🎓 Earn your Certified Press Conference Speaker & Media Communication Strategist Certificate

 📅 5-Week Plan With Heavy Practice

• 🔍 Types of pressers: launches, achievements, shareholder briefs, clarifications, emergencies
   

🎯 What media needs vs what you need to deliver 

• 📝 Crafting bulletproof key messaging sheets 
• Practice: Write a 3-bullet core message for a hypothetical launch or crisis.
   

• 📝 Writing impactful opening statements that hook journalists instantly 
• 🎯 How to structure your message for repeatable quotes 
• 📂 Coordinating with PR teams on FAQs & press kits 
• Practice: Draft a 60-second opening statement on a topic of your choice.
   

• 🎯 Techniques to deflect, bridge or reframe tough or “trap” questions 
• 🚨 Managing aggressive, sensational or repetitive questioning 
• 💬 Keeping your cool with composure & body language mastery 
• Practice: Hot-seat mock session with peers acting as probing journalists.
   

• 🔍 When stakes are highest: legal-safe language, disclaimers, off-record protocols 
• ⚖ Aligning with lawyers, compliance, stakeholders before speaking 
• 🎥 Preparing for simultaneous translation, multiple mics & chaotic media rooms 
• Practice: Crisis case study roleplay: address press on a sensitive scandal.
   

• 🎤 Deliver a full 5-7 min statement + manage 5 tough Qs from audience 
• 📝 Benchmark against global best practices — Apple launches, FIFA briefs, political rallies 
• 📊 Receive a detailed rubric on clarity, composure, media capture, & crisis control
   

🎬 Includes:

• 📺 Analysis of iconic press conferences (Obama, Elon Musk, Serena Williams, WHO crisis updates) 
• 📝 Breakdown of famous blunders vs masterclass recoveries 
• 🎥 Side-by-side review: polished vs nervous vs misleading press addresses
   

• 🎭 Weekly practice sessions rotating as speaker, journalist & brand observer 
• 📝 Build a Press Conference Playbook: with ready intros, Q deflection lines & bridging templates.
   

🏆 In your final showcase:

• 📊 You’ll be scored on message retention, authority under stress, and press satisfaction. 
• 📜 Receive a Press Conference Mastery Report plus detailed personal improvement plan. 
• 🎖 Earn your Certified Press Conference Speaking & Media Handling Certificate